Julie Meyer, Founding Partner from Eat Well Global, will lecture on: "Spheres of influence: Reaching multi-generational Asian consumers through influencers they trust" April 25, 2017 Singapore, Asia http://www.foodvisionasia.com/julie-meyer/
How nutrition labeling affects consumer choice In recent years the search for healthy food has been exponentially growing. This market opportunity results in the launch of numerous new products year after year with different nutritional claims, affecting the choice of the consumer at the point of sale.
But how relevant are nutritional claims in differentiating the product in the gondola? Although the majority of consumers read the labels, it is known that a large number of